The GTM Foundation Behind Great Sales Demos

Why better demo tactics don’t work without GTM clarity

May 24 • Alexander Estner

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The 6 Sales Demo Mistakes I See After Reviewing 50+ Founder-Led Demos

+ How to fix with my Ultimate Sales Demo toolkit

May 17 • Alexander Estner

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How to turn Granola into your full-cycle sales engine using SPICED

2 SPICED templates + 9 ready-to-use analysis recipes

May 10 • Alexander Estner

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The BOFU Content System to rank in 2026

How to rank and get mentioned by AI in 2 weeks

May 3 • Alexander Estner and Ugi Djuric

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April 2026

8 must-have founder-led (signal-based) outbound campaigns

Bonus: 25+ highly effective CTAs + DM templates

Apr 26 • Alexander Estner

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The GTM Playbook to €1M ARR

Most founders use the wrong playbook, because they ignore their stage

Apr 12 • Alexander Estner

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March 2026

The Partnership Guide for Early-Stage SaaS and AI Founders

Partnerships Won’t Fix Your GTM

Mar 29 • Alexander Estner and Bernhard Friedrichs

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17 Questions You Should Answer About Your GTM

A simple test to see if your GTM foundation is actually clear.

Mar 15 • Alexander Estner

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The Ultimate Positioning Guide (+ Worksheet)

How to position your SaaS/AI product in 2026

Mar 1 • Alexander Estner

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February 2026

10 Quick GTM Fixes You Can Ship This Week

Positioning anchor, attribution, referrals, demo coaching, and more

Feb 15 • Alexander Estner

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Homepage Teardowns: What 6 Top SaaS Companies Get Right (and Wrong)

Bonus: Why sales-led motions can work below 10k€ ACV

Feb 1 • Alexander Estner

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January 2026

Insights from 15+ GTM audits

The 6 GTM problems that keep repeating

Jan 18 • Alexander Estner

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