Investor-Ready: Your Guide to Secure Early-Stage Funding in 2026

Bonus: Pitch Deck Template, Investor List

Sep 21 • 

Alexander Estner

, 

Julius Göllner

, and 

Marc

9

50+ actionable GTM guides, templates, workbooks, infographics and tools

Today, I’m launching my GTM library with 50+ actionable assets for SaaS founders

Sep 7 • 

Alexander Estner

9

August 2025

The perfect Product Pages for SaaS founders

Feature Pages, Use-case Pages & Customer-segment pages

Aug 24 • 

Alexander Estner

 and 

Toni Hopponen

8

How to 'test' your messaging to find Message-Market Fit

+ 7 actionable tactics to quickly test your messaging

Aug 10 • 

Alexander Estner

 and 

Gab Bujold

8

July 2025

14 actionable CRM tactics for early-stage SaaS founders

+ 10 CRM mistakes you should avoid

Jul 27 • 

Alexander Estner

13

1

10 GTM Tactics You Can Steal for H2 2025

Co-marketing, referral program, competitor hub and more

Jul 13 • 

Alexander Estner

7

June 2025

GTM Foundation: How SaaS Founders grow from €0 to €1M ARR (Part 3)

Pricing, sales motion, CRM, forecasting and internal operating systems

Jun 29 • 

Alexander Estner

11

GTM Foundation: How SaaS Founders grow from €0 to €1M ARR (Part 2)

GTM Assets & primary and secondary GTM Channels

Jun 15 • 

Alexander Estner

15

GTM Foundation: How SaaS Founders grow from €0 to €1M ARR (Part 1)

GTM Strategy 101: ICPs, Positioning, Messaging & More Explained

Jun 1 • 

Alexander Estner

12

1

May 2025

Founder-Led Sales is Forever: The Ultimate Guide to Revenue Leadership

The 6 phases of founder-led sales

May 18 • 

Alexander Estner

 and 

Seth DeHart

11

1

10 GTM myths from €0 to €1 million ARR

Based on 100+ SaaS founder conversations

May 4

10

April 2025

Hiring your first GTM team: 9 common mistakes and how to avoid them

Bonus: Free Job description template + free consulting session

Apr 20 • 

Alexander Estner

, 

Elvin Kingma

, and 

Machiel Kunst

8