6 GTM tactics that work surprisingly well for bootstrapped founders

The small, scrappy tactics that don’t usually make it into playbooks

Nov 9 • 

Alexander Estner

 and 

Zdenko Zvada

6

1

9 GTM Infographics to hit first 1€ million ARR

Top 9 GTM Infographics to hit your first 1€ million ARR

Nov 2 • 

Alexander Estner

4

1

1

October 2025

Why pitches fail (+fix yours in 11 slides)

Steal this proven pitch deck framework to win over investors today

Oct 26 • 

Alexander Estner

 and 

Majd ALAILY

10

1

1

The Ultimate Guide to the perfect SaaS pricing page (incl. real examples)

+ free review of your pricing page

Oct 19 • 

Alexander Estner

 and 

Rob Litterst

16

2

2

How to create powerful SaaS Lead Magnets + examples

Bonus: 7 lead magnet distribution tactics

Oct 5 • 

Alexander Estner

 and 

Ugi Djuric

18

September 2025

Investor-Ready: Your Guide to Secure Early-Stage Funding in 2026

Bonus: Pitch Deck Template, Investor List

Sep 21 • 

Alexander Estner

, 

Julius Göllner

, and 

Marc

10

1

50+ actionable GTM guides, templates, workbooks, infographics and tools

Today, I’m launching my GTM library with 50+ actionable assets for SaaS founders

Sep 7 • 

Alexander Estner

9

2

August 2025

The perfect Product Pages for SaaS founders

Feature Pages, Use-case Pages & Customer-segment pages

Aug 24 • 

Alexander Estner

 and 

Toni Hopponen

8

How to 'test' your messaging to find Message-Market Fit

+ 7 actionable tactics to quickly test your messaging

Aug 10 • 

Alexander Estner

 and 

Gab Bujold

9

July 2025

14 actionable CRM tactics for early-stage SaaS founders

+ 10 CRM mistakes you should avoid

Jul 27 • 

Alexander Estner

13

1

2

10 GTM Tactics You Can Steal for H2 2025

Co-marketing, referral program, competitor hub and more

Jul 13 • 

Alexander Estner

7

1

June 2025

GTM Foundation: How SaaS Founders grow from €0 to €1M ARR (Part 3)

Pricing, sales motion, CRM, forecasting and internal operating systems

Jun 29 • 

Alexander Estner

11