10 GTM principles I recommend to every founder

The GTM rules for founders from €0 → €1M ARR.

Aug 23 • Alexander Estner

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The 13 Workstreams Behind Every GTM Engagement I Run

What actually happens across my 6-month GTM Advisory, step by step

Aug 9 • Alexander Estner

15

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July 2026

Your GTM Foundation on One Page

7 building blocks. 15+ deep dives. One system.

Jul 19 • Alexander Estner

16

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Pricing Guide 101: For Early-Stage Startups

+ Free Roasting of your pricing page

Jul 5 • Alexander Estner and Serge

8

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June 2026

The GTM Audit Playbook: How I Diagnose a Founder's GTM Foundation

The exact questions, patterns, and fixes from 30+ GTM audits

Jun 21 • Alexander Estner

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8 GTM Infographics for SaaS/AI Founders 2026

use them to build your GTM foundation to hit 1€ million ARR

Jun 7 • Alexander Estner

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May 2026

The GTM Foundation Behind Great Sales Demos

Why better demo tactics don’t work without GTM clarity

May 24 • Alexander Estner

18

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The 6 Sales Demo Mistakes I See After Reviewing 50+ Founder-Led Demos

+ How to fix with my B2B SaaS Sales Demo Toolbox

May 17 • Alexander Estner

8

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How to turn Granola into your full-cycle sales engine using SPICED

2 SPICED templates + 9 ready-to-use analysis recipes

May 10 • Alexander Estner

10

2

The BOFU Content System to rank in 2026

How to rank and get mentioned by AI in 2 weeks

May 3 • Alexander Estner and Ugi Djuric

13

April 2026

8 must-have founder-led (signal-based) outbound campaigns

Bonus: 25+ highly effective CTAs + DM templates

Apr 26 • Alexander Estner

12

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The GTM Playbook to €1M ARR

Most founders use the wrong playbook, because they ignore their stage

Apr 12 • Alexander Estner

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