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How to 'test' your messaging to find Message-Market Fit
+ 7 actionable tactics to quickly test your messaging
Aug 10
•
Alexander Estner
and
Gab Bujold
6
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How to 'test' your messaging to find Message-Market Fit
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July 2025
14 actionable CRM tactics for early-stage SaaS founders
+ 10 CRM mistakes you should avoid
Jul 27
•
Alexander Estner
12
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14 actionable CRM tactics for early-stage SaaS founders
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1
10 GTM Tactics You Can Steal for H2 2025
Co-marketing, referral program, competitor hub and more
Jul 13
•
Alexander Estner
6
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10 GTM Tactics You Can Steal for H2 2025
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June 2025
GTM Foundation: How SaaS Founders grow from €0 to €1M ARR (Part 3)
Pricing, sales motion, CRM, forecasting and internal operating systems
Jun 29
•
Alexander Estner
11
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GTM Foundation: How SaaS Founders grow from €0 to €1M ARR (Part 3)
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GTM Foundation: How SaaS Founders grow from €0 to €1M ARR (Part 2)
GTM Assets & primary and secondary GTM Channels
Jun 15
•
Alexander Estner
15
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GTM Foundation: How SaaS Founders grow from €0 to €1M ARR (Part 2)
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GTM Foundation: How SaaS Founders grow from €0 to €1M ARR (Part 1)
GTM Strategy 101: ICPs, Positioning, Messaging & More Explained
Jun 1
•
Alexander Estner
11
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GTM Foundation: How SaaS Founders grow from €0 to €1M ARR (Part 1)
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1
May 2025
Founder-Led Sales is Forever: The Ultimate Guide to Revenue Leadership
The 6 phases of founder-led sales
May 18
•
Alexander Estner
and
Seth DeHart
11
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Founder-Led Sales is Forever: The Ultimate Guide to Revenue Leadership
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1
10 GTM myths from €0 to €1 million ARR
Based on 100+ SaaS founder conversations
May 4
10
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10 GTM myths from €0 to €1 million ARR
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April 2025
Hiring your first GTM team: 9 common mistakes and how to avoid them
Bonus: Free Job description template + free consulting session
Apr 20
•
Alexander Estner
,
Elvin Kingma
, and
Machiel Kunst
8
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Hiring your first GTM team: 9 common mistakes and how to avoid them
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Social Listening: Identifying High-Intent Mentions to Grow Your SaaS
Social Listening Keywords, Channels, Tools & common mistakes
Apr 13
•
Alexander Estner
and
Charlotte Schmitt
7
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Social Listening: Identifying High-Intent Mentions to Grow Your SaaS
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4 Powerful Allbound Playbooks for Pipeline Generation 2025
The Ultimate Allbound Guide (for Beginners)
Apr 6
•
Alexander Estner
and
Florian Lussi
11
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4 Powerful Allbound Playbooks for Pipeline Generation 2025
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March 2025
The Ultimate Guide on Case Studies & Testimonials
SaaS Case Study Template & Interview Questions
Mar 30
•
Alexander Estner
and
Romana Kuts
18
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The Ultimate Guide on Case Studies & Testimonials
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2
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