8 GTM Infographics for SaaS/AI Founders 2026
use them to build your GTM foundation to hit 1€ million ARR
Hey, it’s Alex.
This week, I compiled 8 of the most useful infographics covering the foundations of go-to-market for SaaS/AI founders and GTM operators to hit the first 1€ million in ARR.
These are the topics most get wrong early on, and the ones that cost the most when done wrong.
Here’s what’s inside:
Infographic 1: Don’t copy the big SaaS/AI players
Infographic 2: The 3 stages from €0 → €1M ARR
Infographic 3: The power of niching down
Infographic 4: How Sales Demos help you build your GTM foundation
Infographic 5: The 3 steps to build your positioning
Infographic 6: Why buyers don't know what to compare you against
Infographic 7: The Signal-based outbound playbook
Infographic 8: The Demo structure to Win more deals
Together, they form a practical playbook for building your GTM foundation and reaching your first €1M ARR.
Let’s get into it.
Get access to my 80+ GTM foundation infographics for free.
In case you missed the last 3 episodes:
✅ The BOFU Content Playbook 2026
✅ The 6 Most Common Demo Mistakes (+ Sales Demo Toolbox)
✅ The GTM Foundation behind great sales demos
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Infographic 1: Don’t copy the big SaaS/AI players
One of the biggest mistakes I see founders make is copying GTM strategies from companies 100x bigger than they are.
Large companies can afford multiple ICPs, multiple channels, and complex pricing because they’ve already found what works.
At €0-€1M ARR, the game is different: focus beats complexity almost every time.
Infographic 2: Understand where you are in your journey - different stages, different goals
Different stages require different goals.
In the beginning, your job is to learn. Then it’s to create repeatability. Only later does scale become the priority.
Many founders try to scale before they’ve built a repeatable GTM playbook.
Learn more about the 3 stages to build a strong GTM foundation.
Infographic 3: Why you can’t target your TAM - better niche down
Founders often worry that niching down makes the opportunity smaller.
In reality, the opposite is usually true.
The fastest-growing companies become extremely relevant to a specific segment before expanding into adjacent markets.
Learn how to find your best-fit customers.
Infographic 4: How Demos help you shape your GTM foundation
In the early stages, demos are actually one of your best research tools.
They reveal who buys, what problems resonate, what objections appear, and how buyers make decisions.
Learn how to run great sales demos (as a founder and early AE) with my Sales Demo Toolbox.
Infographic 5: Know what you are and how to communicate it (in simple words)
Many positioning problems come from trying to sound differentiated before becoming understandable.
The first job of positioning is helping buyers quickly understand what you are.
Only then can you explain why you’re different.
Learn how to build your strong positioning (with my free Positioning Guide)
Infographic 6: Specific positioning (clarity) helps you sell better (because your buyers can compare you)
If prospects constantly ask, “So is this like X?”, you likely have a positioning problem.
Buyers need a mental reference point before they can evaluate your product.
Clarity almost always beats creativity when communicating what you do.
Infographic 7: Don’t cold blast messages, run a few high-relevance outbound campaigns
Most outbound fails because the message has no relevant trigger behind it.
The best campaigns start with a signal: a hiring event, website visit, new customer, technology change, or social engagement.
Relevance creates conversations
The 8 must have founder-led signal-based outbound campaigns
Infographic 8: Your demos are NOT product tours
Most demo calls fail because they become feature presentations.
Great demos are decision-making conversations.
The goal isn’t to show everything your product can do. The goal is to help the buyer move toward a decision.
Learn how to run great sales demos (as a founder and early AE) with my Sales Demo Toolbox.
GTM Library with 80+ more actionable GTM infographics like these.
If these 8 infographics were useful, you’ll probably enjoy the full GTM Library.
Inside, you’ll find 80+ practical frameworks and infographics.
See you in 2 weeks.
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3 ways I help founders build a strong GTM foundation 👇
If you’re somewhere between €0 → €1M ARR, I can help you with your GTM.
1️⃣ Free GTM Foundation Library
→ 50+ resources (guides, templates, frameworks)
2️⃣ GTM Audit
→ 360° assessment + 6-month action plan: Your GTM Blindspots revealed
3️⃣ 1:1 GTM Advisory
→ Work directly with me to build your GTM