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The Ultimate Framework to build your Ideal Customer Profile for SaaS startups.
1️⃣ The Ultimate Framework to build your Ideal Customer Profile 2️⃣ The 6 ways to build your ICP & how you know you found your ICP (or getting closer…
Oct 21, 2023
•
Alexander Estner
174
5
20
The Ultimate SaaS Messaging Framework for early-stage Startups
1️⃣ Messaging as the foundation for your sales & marketing assets 2️⃣ 1The 5 (+1 bonus) parts of the Ultimate SaaS Messaging Framework 3️⃣ How to create…
Oct 7, 2023
•
Alexander Estner
49
2
4
Ideal Customers: How to analyze your early customers to validate your ICP
5 Steps to Find your ICP and the Power of Niching Down 💪
Feb 23, 2025
•
Alexander Estner
and
Dan Renyi
52
6
11
The Ultimate Content Marketing Programs Guide for SaaS
How to Start and Scale Your First Content Marketing Program with Templates
Aug 4, 2024
•
Alexander Estner
and
Matteo Tittarelli
42
1
6
The Ultimate Founder-Led LinkedIn Guide
35+ LinkedIn post templates & 5 top SaaS founder brands
Feb 2, 2025
•
Alexander Estner
and
Ivan Peric
35
7
3
GTM Foundation: How SaaS Founders grow from €0 to €1M ARR (Part 1)
GTM Strategy 101: ICPs, Positioning, Messaging & More Explained
Jun 1, 2025
•
Alexander Estner
43
3
6
How to create a high-converting SaaS homepage that instantly resonates with your ideal customer profile (+ Figma Template + Examples 2024)
Free SaaS Homepage Figma File + Examples of great SaaS homepages
Jul 21, 2024
•
Alexander Estner
and
Tarik Yayla
15
1
The perfect Sales Deck (Template) for B2B SaaS companies
1️⃣ What is a Sales Deck and Why it matters 2️⃣ The perfect Sales Deck Template 3️⃣ Tools to create and manage Sales decks
Sep 6, 2023
•
Alexander Estner
6
1
How to create a high-converting Sales Deck for your SaaS startup
🎁 Free Sales Deck Template (Pitch) + 2 sales deck examples
Dec 1, 2024
•
Alexander Estner
and
Florian Goertzen
24
2
2
9 tactics to get your first 50 SaaS customers in 2025
Plus: Alternative page hub & 2 must-haves to gain customer insights
Jan 19, 2025
•
Alexander Estner
20
Insights from 15+ GTM audits
The 6 GTM problems that keep repeating
Jan 18
•
Alexander Estner
26
1
1
The Ultimate B2B SaaS Pricing Guide for early-stage startups.
Ultimate SaaS pricing guide including:👉The 5 steps to get started with your SaaS pricing👉 10+ SaaS pricing fundamentals 👉 6 great SaaS pricing…
Jul 12, 2023
•
Alexander Estner
15
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