Who is the author?

This newsletter is written by me, Alexander Estner - but please just call me Alex.

I'm based in Munich, Germany 🇩🇪 and I've spent my whole career in the startup environment with now more than 10 years of experience in SaaS and marketplaces from being the first commercial employee of a fast-growing SaaS-enabled-marketplace to being a Co-founder of a SaaS startup and now supporting other early-stage founders on their journey from pre-revenue to the first €1 million ARR.

Over the last 2 years, I've helped 25+ SaaS companies grow their business faster with a powerful GTM strategy - as a growth advisor, consultant, or interim manager.


The SaaS GTM Strategy Workbook covers all the relevant aspects to take your SaaS business to the next level.

1️⃣ Market Strategy - First understand the market you’re going after.

2️⃣ Ideal Customer Profile - Who are you targeting

3️⃣ Market Segmentation & Positioning

4️⃣ Product Strategy

5️⃣ Sales Strategy

6️⃣ Pricing Strategy

7️⃣ Value Proposition & Messaging

8️⃣ Growth Channels & Activities

9️⃣ Measuring Success

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I cover topics around Sales, Marketing & GTM Strategy

My content is for founders and early-stage startups on their journey to hit the first €1 million ARR, including topics like:

  • How to validate and stress test your business idea

  • How to win your first paying customers for your SaaS business

  • How to find product-market fit and close your first funding

  • How to develop and implement a powerful SaaS GTM strategy

  • How to optimize and master your direct & indirect growth channels

  • How to price your SaaS product (SaaS pricing strategy)

  • How to accelerate your growth to 1M€+ ARR

  • How to align your growth team, measure the right metrics & work with OKRs

🚀 3 ways I can help you grow your SaaS to €1 million ARR:

  1. GTM advisory (for early-stage SaaS founders on their way to hitting the first €1 million ARR) - Work with me 1-on-1 in weekly or bi-weekly deep-dive working sessions to build and execute your powerful GTM strategy.

  2. List of 90+ actionable SaaS Growth Tactics and Free SaaS GTM Strategy Worksheet.

  3. Sponsor this newsletter - Reach 2300+ early-stage SaaS founders/leaders.

For daily actionable tips to grow your B2B SaaS business, follow me on Linkedin.

Connect on Linkedin

What I care about:

  • Brainstorming new business ideas 💡

  • Sustainability, healthy food, and barista coffee ☕

  • Traveling, well-being, and all kinds of sports like skiing, beach volleyball, yoga, and fitness 🧘‍♂️

  • Books & podcasts about startups, leadership, personal development, & positive mindset 📚

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Get weekly 3 actionable SaaS GTM strategies and tactics to grow your B2B SaaS business from €0 to €1 million ARR 🚀. Read by 3000+ SaaS founders, leaders & VCs.


Hi, I'm Alex from Munich, Germany 🇩🇪 GTM Advisor for early-stage SaaS founders.