The Best of MRR Unlocked 2025

Bonus: 2026 GTM Readiness Checklist

Hey - it’s Alex!

This is the final MRR Unlocked episode of 2025.

Instead of new frameworks or tactics, I wanted to pause and do three things:

1️⃣ Recap what resonated most this year

2️⃣ Share a simple checklist to help you start 2026 strong

3️⃣ Say thank you and share what’s coming next

Let’s dive in.

---

1. Best of MRR Unlocked 2025

The 3 Top Episodes This Year

These were the episodes you shared and liked the most this year.

🥇 The GTM Foundation for SaaS/AI founders

Core idea:

Without a strong foundation, your GTM org will eventually collapse.

This resonated because many founders tried to “scale GTM” in 2025 before the basics were in place.

Key takeaway:

Before thinking about channels, tooling, or headcount, you need clarity on:

• Your ICP

• Your Positioning

• Your primary GTM motion

Without that foundation, growth becomes random, not repeatable.

👉 Link to episode

---

🥈 How to find your Ideal Customers

Core idea:

Most teams think they know their ICP until they’re forced to actually analyze it.

This one hit home because founders often define their ICP once, then never revisit it as the product and market evolve.

Key takeaway:

Your ICP evolves as your product, market, and deal sizes evolve. So, frequently analyze your customers to get a better understanding of your best-fit customers.

👉 Link to episode

---

🥉The Ultimate Founder-Led LinkedIn Guide

Core idea:

Founder-led LinkedIn works, but only if it’s intentional.

This episode stood out because a lot of founders felt pressure to “post on LinkedIn” without knowing why or how it should support GTM.

Key takeaway:

LinkedIn success isn’t luck. It’s a combination of:

• Profile clarity (banner, headline, featured section)

• Clear content pillars tied to your ICP

• Consistent execution (comments, copywriting, design, lead magnets)

Used correctly, it compounds over time.

Used correctly, it compounds over time.

👉 Link to episode + Bonus: Ultimate Founder & Team LinkedIn Playbook

---

In case you missed the last 3 episodes:

✅ The Ultimate Founder & Team LinkedIn Playbook

✅ From 0 to 1€M ARR: 17 Expert Tips you should know

✅ The Ultimate SaaS Pricing Page Guide

---

2. The 2026 GTM Readiness Checklist

A quick self-assessment for B2B SaaS founders

If you want 2026 to be a growth year, not a “busy but still stuck” year, this checklist is a good place to start.

✅ Market & ICP

• Do we have one clear primary ICP?

• Can we explain who it’s not for (Anti ICP)?

• Do we know the status quo our ICP is stuck in?

✅ Positioning & Messaging

• Can we explain our value without showing the product (in 1-2 sentences)?

• Do we clearly articulate: Point A (current pain) —> Point B (desired outcome)

• Is our messaging consistent across website, content, outbound, and demos?

• Can we explain how we are different from our competitive alternatives (without a feature comparison table)?

✅ Go-to-Market & Sales

• Do we have one dominant GTM motion (PLG, sales-led, or hybrid)?

• Is our sales process is documented, repeatable, and measurable?

• Our product demos follow a clear structure and are NOT feature tours?

✅ Growth & Revenue Quality

• Do we know our top 1–2 growth channels (not 5)?

• Are we actively working on expansion revenue and retention?

• Do we understand why we win and why we lose deals?

✅ Team & Internal Readiness

• Do Sales, Marketing, and CS share the same definitions?

• Are roles, responsibilities, and expectations clear?

• Do we have a GTM dashboard as a single source of truth?

❌ If you answered “no” to more than a few of these, that’s not a failure.

👉 It’s clarity on what actually deserves your attention in 2026.

---

GTM Audit

If you feel stuck or want an external perspective, I offer a 360° GTM Audit:

• Deep review of your current GTM

• Clear gaps and priorities

• A custom 6-month action plan

Delivered in 7 days.

---

And one reminder as you plan for 2026 👇

DON’T COPY THE BIG GUYS

3. Thank You + What’s Coming in 2026

Before signing off for the year, I want to say thank you 🙏

Thank you for reading.
Thank you for replying.
Thank you for sharing.

Writing MRR Unlocked in 2025 reinforced something I keep seeing:

👉 Most founders don’t need more tactics; they need more clarity.

So that’s what I will double down on in 2026. Helping you build the best GTM Foundations for your SaaS/AI products.

What to expect in 2026

In 2026, I’ll double down on helping you build strong GTM foundations for your SaaS/AI product.

That means more content on:

• ICP & positioning clarity

• Messaging that actually sells (website, sales decks, demos, LinkedIn)

• Sales execution that’s simple and repeatable

For Q1, I already have some great topics in the making:

👉 A new Ideal Customer Profile Framework

👉 Positioning & Messaging Framework (you can use in ChatGPT)

👉 The B2B SaaS Sales Demo Toolbox

If you want early access, sign up here.

---

That’s it for 2025.

See you in the new year.

Alex

---

P.S. If you want to reply to this email, I’d love to know:

What’s your biggest focus for 2026?

---

3 ways I can help you grow your SaaS to €1 million ARR 👇

1️⃣ Use my free GTM library with 50+ free resources (guides, templates, workbooks, and tools) to build a strong GTM foundation (helped 5000+ SaaS leaders)

2️⃣ Get a 360° GTM audit of your status quo + a custom 6-month action plan

3️⃣ Work 1-on-1 with me - GTM Advisory for SaaS founders from €0 to €1 million ARR