Oct 19, 2021Liked by Alexander Estner

Thanks for sharing this list. Can you please share the reasoning behind the "odd" numbers in the statistics for headline? What bad can even numbers cause?

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Good question. Odd numbers generally perform better than even numbers. The reasons are: 1) odd numbers are less conveniently packaged than even numbers 2) there are psychological reasons (studies show that headlines with odd numbers generate 20% better Conversions).

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