This is spot on. People buy from people, not logos, and that's exactly what founders need to embrace in today's social-first world. i see too many companies focusing on perfecting their company pages, but forgetting the real value lies in human connection.
Thanks for the comment and your guide. I'll definitely check it out!
In a way you are right, and it depends on your strategy. If you want to build an orchestrated ABM approach with a LinkedIn first GTM Motion, then yes. Every thought leader in your company has a dedicated persona as part of their ICP that he or she tries to nurture with helpful content.
This is a great breakdown of how social listening can go beyond just monitoring brand mentions. Finding people actively discussing a problem your product solves is especially useful for SaaS founders.
We’re building Xoru.app around this idea, helping founders discover relevant conversations and potential customers across places like Reddit, X, LinkedIn and Hacker News, without having to manually search through them every day.
I like the prompt in Step 4 asking, "What recurring questions do you frequently get asked?" That’s such a practical way to uncover content that’s genuinely useful instead of trying to manufacture "thought leadership." The best expertise often sounds simple because it comes from answering the same real-world questions over and over.
This is spot on. People buy from people, not logos, and that's exactly what founders need to embrace in today's social-first world. i see too many companies focusing on perfecting their company pages, but forgetting the real value lies in human connection.
I'd say 9 of 10 companies focus on their company page, which is nuts.
There is so much leverage from showing the real people behind the company and create thoughtful content.
I think the company profile is important - it needs to look good and being 'active'. People use it to see if the company is trustworthy.
But it will not drive your pipeline or engagement.
So founder/employees-led marketing, and the company profile is following.
This is great. If I may, I'd complement it with the fact that all employees are sales-people in one way or the other. Wrote a little guide here https://www.startupriders.com/p/creator-employees-
Thanks for the comment and your guide. I'll definitely check it out!
In a way you are right, and it depends on your strategy. If you want to build an orchestrated ABM approach with a LinkedIn first GTM Motion, then yes. Every thought leader in your company has a dedicated persona as part of their ICP that he or she tries to nurture with helpful content.
This is a great breakdown of how social listening can go beyond just monitoring brand mentions. Finding people actively discussing a problem your product solves is especially useful for SaaS founders.
We’re building Xoru.app around this idea, helping founders discover relevant conversations and potential customers across places like Reddit, X, LinkedIn and Hacker News, without having to manually search through them every day.
I like the prompt in Step 4 asking, "What recurring questions do you frequently get asked?" That’s such a practical way to uncover content that’s genuinely useful instead of trying to manufacture "thought leadership." The best expertise often sounds simple because it comes from answering the same real-world questions over and over.
WOW! This content is gold
Great newsletter!!