50+ actionable GTM guides, templates, workbooks, infographics and tools
Today, I’m launching my GTM library with 50+ actionable assets for SaaS founders
Hey - it’s Alex!
Today, it’s a special episode of MRR Unlocked.
We’ve
crossed a milestone of 5200+ subscribers,
made it to the list of top 20 Substack newsletters, and top 20 SaaS influencers
All of this has been possible because of your support. Thanks for being part of this journey with me 🎉🙏.
Launch of GTM Library
As a big thank you, today, I’m making all my GTM content easily accessible to you.
I’m launching the GTM library with 50+ actionable assets for SaaS founders. All my best content, available in a single place for you.
A quick word from our sponsors
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So What Exactly is this GTM Library?
With the GTM library, you can now discover all the content I’ve shared over the last 3 years across LinkedIn, my website, and my newsletter, in a single place.
Think of it as your one-stop shop for all things GTM.
A place with actionable content that will help you build a strong GTM foundation and go from 0€ to 1€ million ARR.
You’ll be able to:
✅ Build your GTM foundations (ICP, positioning, messaging, pricing, sales motions)
✅ Start executing using proven templates
✅ Grow your SaaS using the playbooks I use in my advisory
All searchable, updated regularly, and free.
You will find my best:
1️⃣ GTM Guides
2️⃣ Templates & Workbooks
3️⃣ Cheatsheets and Infographics
4️⃣ Recommendations for tech tools
To make the most of this:
1️⃣ Bookmark the Library → alexestner.com/library
2️⃣ Pick an infographic if you need to understand GTM Foundations
3️⃣ Pick a guide/workbook if you’re stuck in your GTM (don’t binge, apply).
4️⃣ Stop guessing what to do next and start executing using the resources.
This is the best way to go from hustle mode → focus mode → €1M ARR faster.
So, what exactly do you find?
#1 GTM Guides
You get my best GTM guides for free. Including:
✅ Guide for high-converting SaaS Homepage
✅ Guide for the perfect sales deck
✅ Guide for finding your Ideal Customer Profile
✅ Guide for SaaS Messaging and Positioning
✅ Guide for Content Marketing
✅ Guide for SaaS Pricing
#2 Templates & Workbooks
You get over 15 templates and workbooks designed for SaaS founders.
Including:
✅ LinkedIn post templates
✅ Financial model template
✅ ICP and homepage template
✅ Copywriting & sales deck template
#3 GTM Infographics (45+ growing weekly)
And yes, finally, a place where you can find all of my GTM infographics.
#4 Recommended tech tools
And last but not least, a list of vetted tools that make your SaaS GTM more efficient and smooth.
You can filter by 20 different categories, e.g., LinkedIn content, intent signals, CRM, SEO, or Website & CMS.
That’s it for today.
Happy growth 🚀
P.S. What infographic/template do you want me to launch next? Hit reply!
3 ways I can help you grow your SaaS to €1 million ARR 👇
1️⃣ Build your GTM foundation with my free GTM library (helped 5000+ SaaS leaders)
2️⃣ Get a 360° GTM audit of your status quo + a custom 6-month action plan
3️⃣ Work 1-on-1 with me - GTM Advisory for SaaS founders from €0 to €1 million ARR