The Anti-ICP point is underrated. Built a marketing agencies list once where the exclusions mattered more than the inclusions, SEO agencies and creative/branding agencies looked like a fit on paper but were explicitly cut, because the engagements that never converted well were exactly that segment. Would've saved a lot of wasted outreach if that exclusion list existed before the campaign started instead of getting learned the hard way.
The Anti-ICP point is underrated. Built a marketing agencies list once where the exclusions mattered more than the inclusions, SEO agencies and creative/branding agencies looked like a fit on paper but were explicitly cut, because the engagements that never converted well were exactly that segment. Would've saved a lot of wasted outreach if that exclusion list existed before the campaign started instead of getting learned the hard way.
thanks!
Great post! The padel even looks great, we hope to join next time.
Amazing. Great to hear. You can join the waitlist for the next one here: theflowcation.com